Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.
Information about human sexuality grew, and with it an acceptance of all types of sexual orientations is becoming more common.
Behavior patterns are generally unwritten and constantly changing.
There are considerable differences between social and personal values.
Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.
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Thus, the concept of marriage is changing widely in many countries.